Creating a Great Website: Secrets Many Small Business Owners Don’t Know
Finally, the world is talking about your business again. You’ve been working hard, and now it’s time to reap the rewards. So, where do you start? You can’t just launch your website and hope for the best.
Creating a great website isn’t just about having the right design and layout—it’s about creating a site that’s user-friendly and engaging from day one. So, if you’re ready to take your small business to the next level, let Moon Design help you with your marketing strategy and website design. Read on for some expert advice about creating a great website.
Optimizing For Search Engines
There’s one big mistake that many business owners make right off the bat: They launch a website without making sure it’s search engine optimized (SEO). If you want your site to be found by people searching for keywords related to your business, it needs to be visible on search engine results pages. This means working on things like title tags and meta descriptions, as well as optimizing your content so that it includes keywords.
While you’re optimizing your website, be sure to use online tools to resize image online. This will play a big role in helping your page load faster for visitors.
Tracking Your Progress With Analytics
The best way to track your progress is by using analytics. Google Analytics, in particular, can be a valuable tool for you to use. It allows you to see where your traffic is coming from and what people are spending the most time on when they visit your site. You can then make changes to your site based on the insights you receive from this information.
Keeping Forms Simple
One of the most important parts of your website is the form you use to collect information from customers. While it may seem like a good idea to ask for a lot of information upfront, this can actually be a big mistake.
Instead, you should use forms that are as simple as possible and only collect the minimum amount of information necessary to contact or purchase from your company. The fewer time people spend filling out forms, the more likely they have time to get to know your brand.
Creating Customer-Focused Content
It’s important to create customer-focused content on your website, as this is going to make it more engaging and easy for people to get what they need. Therefore, you want your website content to go hand-in-hand with your business goals. It should be clear what you offer and how you can help people.
Making It Accessible to Those With Disabilities
Accessibility is a requirement of the law and is important for the success of any website. It’s also a way to show that your business cares about those with disabilities.
If you have any photos, videos, or other content with audio on your site, it must be captioned for deaf and hard-of-hearing users.
A lot of people don’t know this, but many websites are inaccessible to people with disabilities because they lack captions for audio or videos. Allowing captions will make your website more accessible by allowing all users to access content and enjoy it.
Providing a Search Function
One of the most important aspects of your website is providing a search function that benefits users. This is especially true for e-commerce websites, where customers are looking for specific products and brands.
With a search function that allows specific keywords to be used, you’re more likely to get more traffic from people who are specifically interested in your business.